Project Objectives

• To expand the market through introducing subscription plan in different regions and recruit yearly plan subscribers
• To increase brand awareness and build Forbes China’s image among customers as a credible financial magazine in the China and Asian Pacific businesses and financial markets

Targets

• Heavy Investors 
  
• Entrepreneurs 
  
• Middle to Top Decision Makers 

Strategies & Execution

Subscribers’ Recruitment

• Target Selection
  
• Database Marketing
  
• Digital Printing & Production
  
• Lettershop & Handling
  
• Hand & Direct Delivery
  
• Fax Broadcasting
  
• Email Marketing
  
• Search Engine Marketing
  
• Data Driven Event Management
  
• International Marketing
  

Subscription Handling

• Direct Mailing
  
• Email Marketing 
  
• Fax Broadcasting
  
• Database Management
  
• Website Marketing
  
• Redemption & Fulfillment
  
• Hand & Direct Delivery
  
• Digital Printing & Production
  
• Lettershop & Handling
  

Customer Relationship Marketing

• Database Management
  
• CRM Telemarketing
  
• Lettershop & Postal Handling
  
• Customer Relationship & Loyalty Marketing